DLA and MBA Join Forces!


June 30, 2017

Diversified Lighting Associates (DLA) has always celebrated the unique results which can be produced through the power of diversity.

Diversity brings fresh and creative perspectives to a situation.

Diversity brings unique people and their special talents to a situation.

Diversity brings the best of all of us to a situation.

DLA continues to seek out partners and stakeholders who can contribute to our diversity.

DLA is proud to announce the addition of Marty Berman Associates, Inc. to our organization. MBA is a 26-year-old Philadelphia based manufacturers’ rep agency. Known as the agency that reps “gourmet” or boutique lighting lines, MBA brings a curated line card of lighting and architectural materials to the DLA offering. MBA was founded in 1991 by Larry Berman who will continue as President of MBA, Partner, Steve Hirshenhorn, who will assume the title of Vice President of Sales, and long-time Director of Inside Sales, Lisa Cassel. Together they will continue in their roles, but with additional resources and support in the increasingly important area of Controls and Application Design which DLA can provide them.

Effective July 1, 2017, MBA’s acquisition by DLA was complete. MBA will continue to operate as an independent, yet partner agency, of DLA.

The combined agency brings together DLA’s best in class commercial grade lighting fixture brands and MBA’s architectural and decorative specification lighting brands and curated architectural material lines under one umbrella agency.

Being able to access DLA’s and MBA’s lines from one umbrella source will give specifiers a deep and wide selection of high-quality, cutting edge lighting fixtures and architectural materials.

The combined experience, staffs’ expertise, and network of the two agencies will provide specifiers with resources and support from the design thru installation stages making the process of realizing their vision more efficient and pleasurable. Velocity and ease is our goal.

Brands represented by the new firm will greatly benefit from the expanded outside sales staff and well-honed inside staff. Like a restaurant with a great menu, a gracious and accommodating front of house, and a kitchen that reliably delivers with consistency, our goal is to generate success for our manufacturers in all areas.

The new entity has 6 field offices in Pennsylvania and Delaware to serve our clients with the benefit of proximity:

  1. Warminster, PA (Headquarters)
  2. Lancaster, PA
  3. Allentown, PA
  4. Wilmington, DE
  5. Lansdale, PA.
  6. Philadelphia, PA (Studio – Coming Soon)

The Studio will showcase lighting products from DLA and MBA line cards along with serving as the International home office to Feng Shui Lighting (FSL), a wholly-owned subsidiary of DLA.

Feel free to contact any of the DLA Officers below for additional information and we look forward to your continued support.

Bruce King – President/CEO

Brian Connors – Vice President of Specification Sales

Michael Mullin – Vice President of Operations