November 1, 2017

NEW! Lumium Lighting

Lumium Lighting is inspired by creativity, motivated through innovation, and dedicated to producing visually stunning and High performing light fixtures, and is a company passionate about lighting. As designers they view the world with the notion that “good enough” never is. Holding to the belief that form and function can be intertwined to create efficient works of architectural art, they are driven to produce stylishly designed and engineered linear lighting fixtures. Their dedication to creativity, perfection, and perpetually exceeding expectations is Lumium.

NEW! Gantom Lighting & Controls

Gantom Lighting & Controls, formerly Darklight, was founded in the Spring of 2010 as a manufacturer of special-effects lighting equipment catering to the themed attraction industry. The specialize in illumination of low-light and space-constrained environments where traditional theatrical luminaires aren’t suitable.

Their “Precision” series of LED fixtures were developed with compactness, safety, modularity, and ease-of-use in mind to allow lighting designers to illuminate environments impossible to illuminate with larger fixtures. In 2011, they expanded our product line to include compact controllers that add a dynamic element to our luminaires.

In late 2012, they launched a new line of products designed for the professional lighting and architectural markets called the “Gantom” series. These award-winning products have become the “secret weapon” of many lighting designers and industry experts and have been installed in a wide range of venues around the world including theme parks, museums, bars and clubs, casinos, and haunted attractions.

June 30, 2017

DLA and MBA Join Forces!

Diversified Lighting Associates (DLA) has always celebrated the unique results which can be produced through the power of diversity.

Diversity brings fresh and creative perspectives to a situation.

Diversity brings unique people and their special talents to a situation.

Diversity brings the best of all of us to a situation.

DLA continues to seek out partners and stakeholders who can contribute to our diversity.

DLA is proud to announce the addition of Marty Berman Associates, Inc. to our organization. MBA is a 26-year-old Philadelphia based manufacturers’ rep agency. Known as the agency that reps “gourmet” or boutique lighting lines, MBA brings a curated line card of lighting and architectural materials to the DLA offering. MBA was founded in 1991 by Larry Berman who will continue as President of MBA, Partner, Steve Hirshenhorn, who will assume the title of Vice President of Sales, and long-time Director of Inside Sales, Lisa Cassel. Together they will continue in their roles, but with additional resources and support in the increasingly important area of Controls and Application Design which DLA can provide them.

Effective July 1, 2017, MBA’s acquisition by DLA was complete. MBA will continue to operate as an independent, yet partner agency, of DLA.

The combined agency brings together DLA’s best in class commercial grade lighting fixture brands and MBA’s architectural and decorative specification lighting brands and curated architectural material lines under one umbrella agency.

Being able to access DLA’s and MBA’s lines from one umbrella source will give specifiers a deep and wide selection of high-quality, cutting edge lighting fixtures and architectural materials.

The combined experience, staffs’ expertise, and network of the two agencies will provide specifiers with resources and support from the design thru installation stages making the process of realizing their vision more efficient and pleasurable. Velocity and ease is our goal.

Brands represented by the new firm will greatly benefit from the expanded outside sales staff and well-honed inside staff. Like a restaurant with a great menu, a gracious and accommodating front of house, and a kitchen that reliably delivers with consistency, our goal is to generate success for our manufacturers in all areas.

The new entity has 6 field offices in Pennsylvania and Delaware to serve our clients with the benefit of proximity:

  1. Warminster, PA (Headquarters)
  2. Lancaster, PA
  3. Allentown, PA
  4. Wilmington, DE
  5. Lansdale, PA.
  6. Philadelphia, PA (Studio – Coming Soon)

The Studio will showcase lighting products from DLA and MBA line cards along with serving as the International home office to Feng Shui Lighting (FSL), a wholly-owned subsidiary of DLA.

Feel free to contact any of the DLA Officers below for additional information and we look forward to your continued support.

Bruce King – President/CEO

Brian Connors – Vice President of Specification Sales

Michael Mullin – Vice President of Operations

July 2017

NEW! OSRAM Digital Control Systems

Diversified Lighting is proud to announce the addition of OSRAM Digital Control Systems to our family of world-class lighting solutions. OSRAM Digital Control Systems, a leading global digital lighting systems provider, offers the industry’s most innovative lighting solutions available today with an eye to the future. OSRAM solutions range from intelligent integrated fixture components like our award winning Connected Lighting Module™ (CLM) and best-in-class OPTOTRONIC® power supplies/drivers as well as our PrevaLED® Linear light engines all the way to ENCELIUM®, the industry’s premier Enterprise level Light Management System. In addition to ENCELIUM, OSRAM offers SIMPLUX™ a standalone wireless lighting control system specifically designed for smaller-to-midsize applications. From world-class digital lighting components to turnkey Light Management Systems OSRAM has the experience and proven results you need to be competitive and successful.


OSRAM Brands Include:

  • PrevaLED®
  • LINEARlight FLEX®

Providing controls solutions for:


Check them out today!

NEW! Lightnet Architectural Lighting

Lightnet is a specialist in professional building illumination with the goal daily of inspiring Lightnet customers with aesthetic, functional and energy-efficient luminaires. With over 12,000 square metres of production area, they develop and produce a wide spectrum of high-quality luminaires for highly diverse applications. Experience gathered over many years allows them to recognise the individual demands of architecture and translate them into lighting solutions with the help of our extensive manufacturing possibilities – both in large and small quantities.


Join us in welcoming Lightnet to Diversified!

May 2017

DLA’s Interactive Linecard is here!

DLA is happy to announce the addition of the NEW Searchable, Interactive Linecard to our website. Results of our most recent website survey were unanimous, and we listened! The linecard can be found directly under the MANUFACTURERS drop-down in the Menu Bar, or through this link:

Have fun designing! And, if you have any questions, feel free to send them through the the Contact Us form on our website:

March 2017

NEW! Moda Light

Moda Light, an award winning manufacturer, was formed in 2006 by Mark Samson who has over 34 years of experience in the Lighting and SSL industry. Presently located in the 24-hour city, Las Vegas, Nevada, we stand prominently in the SSL industry, thriving on the challenges of things considered “impossible”. We create truly new and original lighting technology, manipulating and inventing new hardware and software to produce what was once considered inaccessible data from LED products.

A powerhouse in delivering results within a simple to use product for large or small scale consumers, we control every aspect of our brand from the inception of our distinct design to our unsurpassed fit and finish crafted in our own factories. We are not only a SSL hardware manufacturing company, we are a lighting mechanics and software company developing products with technology created independently by our Moda team. Because of this process, our lighting mechanisms cannot be found in any of our competitor’s products.

Our creations have had a revolutionary impact throughout the world based on its specification data and will continue to push the limits of SSL lighting through its advanced engineering and remarkable design. Experience our products and harness the power of cutting edge advancement. Trust in our Technology.

Check them out:

February 8, 2017


WILA Lighting is a commercial and architectural lighting manufacturer of downlights, cylinders, high bays and track systems, with its factory in Orange County, CA under parent company LEDRA Brands, Inc.

Today LEDRA Brands announces that it is changing the WILA brand name to ALPHABET Lighting. The brand started in the U.S.A. 20 years ago, as WILA Lighting, LLC,selling quality performance, commercial downlights.

The lighting market today demands spec-grade downlight products, rich with features and options. It also requires fast shipping and ample availability while offering a competitive price. Over the past 10 years, ALPHABET Lighting has developed a comprehensive, American made, product line integrating cutting edge technology with the design scope written by some of the top lighting specifiers and Lighting Rep agents in the country.

Notable changes:

• Improved and new product offerings with comprehensive product line

• Most products in stock for Quick Ship from CA

• Competitive price structure for NU downlight product series set to ship April, 2017

• All legacy products and upgraded cylinders, high bays, linear, handrail and track and spots ship today

• Standard offering includes XICATO XTM LED with eldoLED Flicker-free 1% dimming and wet rating ALPHABET Lighting is an American manufacturer of high-tech, spec-grade commercial and architectural light fixtures. ALPHABET along with BRUCK and MOLTO LUCE are brands of parent company LEDRA Brands, Inc with the factory located in Tustin, CA.

December 2016

NEW! Paris Mirror

Paris Mirror is based in Montreal, Canada and supplies to commercial projects across Canada and the United States.

They keep a large quantity of stocked standard products, and also offer the possibility to order custom made sizes  and features  mirrors.

Paris Mirror holds the only fully certified imported electric mirrors in North America; this explains why our products are regularly ordered for new construction and renovation projects.

The products are a combination of innovation and technology, by bringing lights and beauty to your bathroom.

Check them out!

January 2017

NEW! Ember LED

Ember LED develops and markets high powered LED and solar powered LED lighting. We specialize in promoting architectural and commercial quality lighting systems to engineers, architects, electrical contractors and distributors. Founded in 2011 in the greater New York City area, Ember LED actively partners with fully vetted commercial LED and solar LED manufacturers and connects them with our national network of lighting sales professionals.

Check them out!

January 2017


AYRE Lighting Group embraces a design-based approach to develop innovative custom energy efficient lighting solutions.  Utilizing a collaborative workflow, AYRE creates the design envelope to deliver highly efficient lighting technologies into the architectural space.  Lighting as a component of the actively designed, sustainable space requires the integration of leading-edge LED light engines and control technologies within specific design constraints while employing state of the art manufacturing techniques.  AYRE excels in navigating these complex areas with unique design, proprietary engineering and manufacturing insights drawn from extensive experience in developing innovative sustainable solutions. Our commitment to energy-saving, environmentally friendly technologies supports the goals of LEED certification and best practices in the eco-sensitive building industry.


Check it out!

December 2016

DLA Gives Back to Local Communities!

At DLA we are a family and as a family we think of those families in our communities that are having tough times.  Our Allentown offices once again went gone above and beyond for Lehigh Valley Hospital (LVH) Muhlenberg’s Pediatric Hematology/Oncology Clinic.  A diagnosis of cancer is always unimaginable but a diagnosis of cancer of a child is devastating.  Our staff collected gift cards from area business to give these families, a simple gesture that just gives them a little break from the chaos that comes with this heartbreaking situation.  A simple gas or grocery card is really a true blessing for these families, many of whom have already had to cut their finances to the bare bones.

Our Warminster office also kicked off the holidays with their 2nd annual collection for a local children’s’ home right in our own backyard, Christ Home.  The age of the children range from infant to age 21 and they are in the facility for either temporary or permanent care.  The children live in cottages to provide a more home-like environment, so the need for supplies is never ending.  Our DLA family donated a variety of Christmas toys, gifts, clothes, and much more.  This year it became apparent that the older children often go without, so we really focused on providing winter clothes and coats for the older kids.

We all know how lucky we are here at DLA and if we can bring just a few smiles to some folks having a difficult time we just roll up our sleeves and get it done!

November 2016

NEW! Starlite LED

STARLITE LED is a fixture manufacturer of high powered LED lights ranging from general lighting to the horticultural market. Specializing in single source LED fixtures that range from 100 watts to 1200 watt, Starlite LED builds the world’s most powerful LED lights. Privately owned and operated in the Silicon Valley, an impressive roster of engineers and decades of corporate experience in the thermal industry, allows some of the world’s most cutting edge technology and affordability of LED luminaries to be sold on the market.

Check them out!

November 2016

DLA “Takes a BITE out of Hunger”

The DLA Cares Committee kicked off their November Food Drive with a Halloween luncheon.  Proceeds collected will be donated to a local Warminster food pantry as well as to an animal shelter for our four-legged friends.  The DLA staff will continue to collect canned goods for the pantry as well as both bagged and canned cat and dog food.  Feel free to join us in this effort to make our community better!

September 2016

NEW! Sentry Sports Lighting

Whether you’re lighting major league sports, intercollegiate play for national broadcast, gym or all purpose athletic field. Upgrade your outdoor lighting fixtures without replacing lighting poles or crossarms or upgrade your indoor lighting system, and reduce your power consumption with LED Lighting.

LED stadium lighting is revolutionizing outdoor sports lighting and indoor sports hall lighting. Our LED light fixtures weigh less and shine brighter. Our sports lighting systems are used at MLB stadiums, NCAA D1 Universities, high schools and parks & recreation facilities nationwide.

SportSentry Systems is among the world’s most trusted sports lighting companies. Check them out!

New Product Lines!

DLA is happy to announce the addition of a few new great lines from the last couple months:

3/1 LaMar Lighting – LaMar Lighting offers a full range of made in the USA, commercial, industrial and residential LED & fluorescent lighting products featuring the award winning Occu-Smart® motion sensor controlled bi-level lighting.

3/1 ELB Electronics – ELB Electronics, Inc is a global manufacturer of LED lighting products including LED replacement lamps for biax, U-lamps, linear T8 and T5 as well as retrofit LED downlights.

3/1 LUX – LUX offers a wide variety of LED retrofit lamps including vintage filament, A-lamp, BR, PAR and MR16 in addition to recessed downlights, LED panels and other high powered LED fixtures.

8/1 STUDIO•M – STUDIO•M strives to create unique decorative lighting that breathes life into classical forms through innovative design and master craftsmanship. Lines include Studio M, Selections and Essentials.

8/1 Gripple – Complete suspension systems for all lighting applications

9/1 Coronet Lighting – LED and fluorescent recessed, surface and pendant mounted luminaires for commercial, industrial and residential applications.

Philly Kicking Cancer Kickball Tournament

On August 13, 2016 the DLA staff participated in the Philly Kickball Tournament to raise money for cancer research.    The DLA team and staff collected $4,923.00!!!!  Our team was the top fundraisers for the second year  in a row.  The total for the day including all of the participating teams donations totaled up at $26,095.00!!

It was one of the hottest days on record this summer yet the DLA team never gave up.  Our “best” got us three loses in a row but who cares, we won the important part by being the top fundraisers!!